Job Description:Position Summary:â¢The Brand Manager is responsible for shaping and elevating the brand image of the company and its products.â¢This role requires conducting market research, analyzing brand performance, and leading strategic brand initiatives.â¢The ideal candidate will collaborate with stakeholders to develop product assortments that meet consumer needs and drive market success.Key Responsibilities:Brand Positioning:â¢Define and communicate brand positioning, value proposition, and messaging across the portfolio.â¢Develop and implement innovative marketing campaigns and promotional initiatives to enhance brand visibility and engagement.â¢Ensure brand consistency across all channels, including digital platforms, advertising, and in-store experiences.Operations Management:â¢Oversee retail operations, including store management, staffing, and customer service standards.â¢Develop and enforce standardized operating procedures (SOPs) to optimize efficiency and consistency.â¢Monitor retail performance metrics, analyse KPIs, and implement actionable strategies for improvement.Retail Execution:â¢Conduct regular audits and store visits to assess compliance and identify growth opportunities.â¢Analyse brand performance metrics and prepare reports for senior management, highlighting insights and trends.â¢Manage relationships with brands, wholesale accounts, and key stakeholders to drive alignment and collaboration.Brand Building:â¢Collaborate with brands to identify market trends and consumer preferences that inform product development.â¢Drive initiatives to adapt the brand strategy to evolving customer needs.â¢Manage the product lifecycle from concept to launch, ensuring strategic alignment.Marketing and Communication:â¢Develop integrated marketing plans to support brand objectives and sales goals.â¢Oversee advertising, media, public relations, and digital marketing strategies to maximize brand engagement.â¢Monitor campaign performance and optimize investments to achieve ROI targets.EducationMinimum Qualification required: ·â¢Bachelor's degree in business administration, Marketing, or a related field.â¢MBA preferred.Experience: ·â¢8-10 years in Retail Brand Management with a proven track record of leading brand strategy.Required Knowledge, Skills, Abilities and Attributes:â¢Strong analytical skills with a data-driven mindset.â¢Exceptional leadership, communication, and interpersonal abilities.â¢Proficiency in Excel and familiarity with data analysis tools
