Customer Acquisition Manager NEO.Injaz - RBG - Neo Unit.41.Retail Banking Group

Mashreq View all jobs

  • United Arab Emirates
  • Permanent
  • Full-time
  • 7 days ago
Job Category: MashreqBankJob Description:Job Title: Customer Acquisition ManagerLocation: Dubai, UAEDepartment: Retail Banking - NeoRole SummaryThe Customer Acquisition Manager is responsible for driving new-to-bank customer growth through digital-first acquisition strategies. The role focuses on scaling high-quality customer acquisition at optimal cost, managing the full acquisition funnel, and ensuring strict adherence to regulatory and compliance standards. The incumbent works cross-functionally with marketing, product / proposition, technology, analytics, and compliance teams to deliver sustainable growth aligned with business objectives.Key ResponsibilitiesCustomer Acquisition Strategy
  • Own end-to-end acquisition strategy for assigned banking products and customer segments.
  • Define acquisition targets, budgets, channel mix, and CPA benchmarks in line with annual business plans.
  • Identify high-value customer segments and tailor acquisition approaches accordingly.
  • Lead go-to-market plans for new product launches and propositions.
Digital & Performance Marketing
  • Manage performance marketing across paid digital channels such as Google, Meta, TikTok, Programmatic, Affiliates, etc.
  • Should have hands-on experience with media platforms and dashboards including, but not limited to Google Ads and Meta Business Manager
  • Optimize campaigns for downstream events such as account opening, KYC completion, and funding.
  • Drive continuous testing and optimization of creatives, audiences, and conversion journeys in collaboration with marketing & media agency.
Budget & Financial Management
  • Own and manage acquisition budgets across media and marketing collaterals.
  • Track spends, CPA trends, and ROI across channels.
  • Provide forecasts, variance analysis, and optimization recommendations to senior stakeholders.
Compliance & Governance
  • Ensure all acquisition activities comply with banking regulations, CPR guidelines, DED approvals, and internal policies.
Reporting & Analytics
  • Own performance dashboards and regular reporting across channels and customer segments.
  • Work extensively with MarTech and analytics platforms, including Google Analytics and mobile measurement tools such as AppsFlyer, Adjust, Kochava, etc.
  • Analyze funnel performance and identify opportunities to improve conversion and efficiency.
  • Present concise, data-driven insights and recommendations to leadership.
  • Support root cause analysis for performance or system-related issues.
Key Performance Indicators (KPIs)
  • New-to-Bank Account Openings
  • Cost per Acquisition (CPA)
  • Conversion Rates across media channels
  • Budget Utilization & ROI
  • Compliance and Audit Adherence
Skills & Experience
  • 8-10 years of experience in customer acquisition, digital marketing, or growth roles
  • Strong hands-on expertise with media dashboards such as Google Ads and Meta Business Manager
  • Solid understanding of the affiliate ecosystem, including performance-based acquisition models
  • Strong experience working with MarTech and analytics tools, including Google Analytics and mobile measurement platforms such as AppsFlyer, Adjust, Kochava, etc.
  • Experience within banking, fintech, or regulated financial services preferred
  • Strong analytical, stakeholder management, and presentation skills

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