Content Traffic Specialist Digital Content Strategy and UX Writing - Al-Futtaim IKEA - Dubai UAE

• Lead the creation of digital content designed to improve user experience across websites, mobile platforms, and mobile applications
• Collaborate with product managers, UX designers, developers, and marketing teams to launch new digital features and customer experiences
• Produce clear and effective communication content including UI text, product messaging, editorial content, emails, and digital notifications
• Establish content standards and guidelines to maintain clarity and consistency across all digital communication channels
• Develop and manage content calendars to support marketing campaigns and product launches
• Implement personalized digital content strategies to deliver relevant experiences for different customer segments
• Analyze customer browsing behavior, search patterns, and conversion data to improve digital content strategies
• Monitor campaign performance and generate reports highlighting insights and recommendations
• Apply digital trends and user behavior insights to continuously improve online communication strategies
• Work closely with customer experience teams to strengthen engagement and increase digital conversion rates
• Identify content workflow challenges and propose improvements to streamline processes
• Ensure digital messaging aligns with IKEA communication strategies and brand voice

• Bachelor's degree in marketing, communications, journalism, or related discipline
• Minimum five years of experience in UX writing, digital content strategy, or technical writing roles
• Experience managing multiple projects and collaborating with cross functional teams
• Strong bilingual communication skills in English and Arabic
• Knowledge of digital content workflows and user centered design principles

• UX writing and digital content strategy
• Digital marketing communication and campaign content planning
• Content management systems and editorial workflow management
• Data analysis using Google Analytics and digital performance tools
• Customer journey analysis and conversion optimization
• Cross functional collaboration and stakeholder management
• Digital content personalization and user engagement strategies

• Opportunity to shape digital customer experiences for a global retail brand
• Work within a leading retail organization focused on digital innovation
• Exposure to large scale e commerce and digital marketing initiatives
• Collaborative environment with marketing, UX, and product development teams
• Competitive salary and professional growth opportunities

• Lead the creation of digital content designed to improve user experience across websites, mobile platforms, and mobile applications
• Collaborate with product managers, UX designers, developers, and marketing teams to launch new digital features and customer experiences
• Produce clear and effective communication content including UI text, product messaging, editorial content, emails, and digital notifications
• Establish content standards and guidelines to maintain clarity and consistency across all digital communication channels
• Develop and manage content calendars to support marketing campaigns and product launches
• Implement personalized digital content strategies to deliver relevant experiences for different customer segments
• Analyze customer browsing behavior, search patterns, and conversion data to improve digital content strategies
• Monitor campaign performance and generate reports highlighting insights and recommendations
• Apply digital trends and user behavior insights to continuously improve online communication strategies
• Work closely with customer experience teams to strengthen engagement and increase digital conversion rates
• Identify content workflow challenges and propose improvements to streamline processes
• Ensure digital messaging aligns with IKEA communication strategies and brand voice

• Bachelor's degree in marketing, communications, journalism, or related discipline
• Minimum five years of experience in UX writing, digital content strategy, or technical writing roles
• Experience managing multiple projects and collaborating with cross functional teams
• Strong bilingual communication skills in English and Arabic
• Knowledge of digital content workflows and user centered design principles

• UX writing and digital content strategy
• Digital marketing communication and campaign content planning
• Content management systems and editorial workflow management
• Data analysis using Google Analytics and digital performance tools
• Customer journey analysis and conversion optimization
• Cross functional collaboration and stakeholder management
• Digital content personalization and user engagement strategies

• Opportunity to shape digital customer experiences for a global retail brand
• Work within a leading retail organization focused on digital innovation
• Exposure to large scale e commerce and digital marketing initiatives
• Collaborative environment with marketing, UX, and product development teams
• Competitive salary and professional growth opportunities

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