Digital Marketing Executive

• Develop and implement digital marketing strategies aligned with business goals

• Plan and execute lead generation campaigns (Google Ads, LinkedIn Ads, Meta Ads)

• Manage and optimize SEO & SEM activities to improve search rankings and website traffic

• Create and publish engaging content (blogs, case studies, landing pages, email campaigns)

• Manage social media platforms (LinkedIn, Instagram, etc.) to enhance brand visibility

• Execute email marketing campaigns and marketing automation workflows

• Monitor and analyze campaign performance using tools like Google Analytics, Search Console, etc.

• Optimize campaigns based on KPIs such as CPL, CTR, conversion rate, and ROI

• Coordinate with the sales and development teams to align marketing efforts with product offerings

• Stay updated with industry trends, competitor strategies, and new digital tools

• Bachelor’s degree in Marketing, Business, IT, or a related field

• 1–4 years of experience in digital marketing (preferably in IT/software industry)

• Hands on experience in Paid ads (Google Ads, Meta Ads, LinkedIn Ads)

• Hands-on experience in SEO tools (SEMrush, Ahrefs, or similar)

• Hands-on experience in Email marketing platforms (Mailchimp, HubSpot, etc.)

• Strong understanding of B2B marketing and lead generation strategies

• Familiarity with website CMS platforms (WordPress or similar)

• Basic knowledge of HTML/CSS is an advantage

• Excellent communication, analytical, and problem-solving skill

• Knowledge of conversion rate optimization (CRO) and landing page design

• Ability to handle multiple campaigns simultaneously

• Creative mindset with strong attention to detail

• Number of qualified leads generated

• Cost per lead (CPL)

• Website traffic growth and engagement

• Conversion rate and ROI

• Campaign performance metrics

Nurture Spark Digital LLC