Senior Digital Analytics Executive

• Implement and manage web tracking tools, especially GA4, ensuring comprehensive data collection and accuracy.

• Oversee app tracking using Firebase and MMPs, optimizing for effective user engagement and conversion tracking.

• Continuously evaluate and improve tracking setups to meet evolving business needs.

• Collect and analyze data from diverse digital platforms, focusing on insights gained from advanced web and app tracking techniques.

• Develop and maintain reports and dashboards, highlighting key metrics from GA4, Firebase, and MMP data.

• Ensure the highest standards of data quality and accuracy in web and app tracking.

• Champion data governance policies related to digital tracking.

• Stay abreast of the latest trends and developments in digital analytics, particularly in GA4, Firebase, and MMP technologies.

• Recommend and implement innovative solutions to enhance digital tracking and analytics capabilities.

• Clearly communicate complex digital analytics concepts and insights to stakeholders.

• Work closely with different departments to understand their analytics needs and provide tailored insights based on web and app tracking data.

• Bachelor's or master's degree in Statistics, Data Science, Marketing, or a related field.

• Minimum of 2-4 years of experience in digital analytics, with a strong emphasis on web and app tracking.

• Profound knowledge and hands-on experience with GA4, Firebase, and MMP implementations.

• Demonstrated ability in analytics tools and data visualization (e.g., Tableau, Power BI).

• Proven track record in managing digital analytics projects.

• Strong analytical, problem-solving, and communication skills.

• Ability to work collaboratively and effectively in a team environment.

Assembly Global