Social Media Manager

• Develop and execute a cohesive, platform-specific content strategy and calendar across all social platforms including Instagram, X, TikTok, LinkedIn, Facebook, SnapChat and emerging platforms.
• Lead the creation and publishing of original, engaging, and brand-aligned content, collaborating with in-house and external creative teams.
• Manage and coordinate with social media agencies, ensuring alignment with brand strategy, timely content delivery, and performance against KPIs
• Conduct ongoing social listening and competitive benchmarking to identify trends, monitor brand sentiment, and uncover opportunities to enhance engagement and brand relevance.
• Monitor platform and content trends, recommending and testing new formats, content types, and platform innovations to keep the brand current and relevant.
• Oversee social campaigns and content, in collaboration with the media agency or internal teams, ensuring effective reach, engagement, and ROI.
• Identify, evaluate, and manage partnerships with influencers and content creators that align with brand positioning and audience interests.
• Lead influencer campaign planning, contracting, content approvals, and performance evaluation, ensuring alignment with brand standards and legal compliance.
• Oversee real-time community management, ensuring timely, brand-aligned responses to audience engagement, inquiries, and escalations.
• Implement social listening tools and sentiment analysis to monitor brand mentions, competitor activity, and industry conversations.
• Establish and manage social media escalation and crisis response protocols, coordinating with Customer Relations, Contact Center, and Corporate Communications as needed.
• Encourage and curate user-generated content (UGC) to foster authentic brand advocacy.
• Define KPIs, track performance, and produce regular reports covering audience growth, engagement, influencer ROI, sentiment trends, and campaign effectiveness.
• Lead data-driven optimization of content, posting strategies, and audience targeting based on insights, A/B testing, and platform analytics.
• Share actionable insights with the wider marketing and customer experience teams to inform broader business strategies.
• Ensure all social media activities, influencer content, and campaigns comply with brand guidelines, legal requirements, and aviation sector regulations.
• Safeguard brand integrity across all platforms, addressing any risks or reputational issues promptly and effectively.

• Provides direction, coaching and guidance to team members for their career and professional development.
• Creates a conducive working environment to build and sustain a performance driven, engaged, and committed team.
• Ensures people management responsibilities are handled effectively in line with company procedures.

• Bachelor's degree in marketing, communications, digital media, or a related field.
• Excellent written communication and creative briefing skills.
• Strong working knowledge of social media management, scheduling, listening, and analytics tools (e.g., Sprout Social, Hootsuite, Meltwater, Emplifi, or equivalent)
• Familiarity with paid social advertising and boosted content management is a strong advantage.

• 8+ years of progressive experience in social media management, influencer marketing, and content strategy, with at least 3 years in a team leadership role. Proven experience managing multi-platform social media for consumer brands, ideally in travel, hospitality, retail, or related sectors.
• Strong leadership, stakeholder management, and cross-functional collaboration capabilities.
• Experience managing influencer campaigns, including contracting, content review, and performance analysis.

Air Arabia