Brand Manager (Consumer Electronics & AV ecosystems)

The Greater Change View all jobs

  • Dubai
  • DH 15,000-20,000 per month
  • Permanent
  • Full-time
  • 11 days ago
Job Description:About the CompanyThe client is a fast-growing distribution and brand-building organization operating across consumer technology and AV ecosystems. The company specializes in private-label product development, OEM/ODM sourcing, and multi-channel distribution across retail, e-commerce, and export markets. Its portfolio includes consumer electronics, accessories, and professional AV solutions. With a strong presence in the UAE and expanding global footprint, the company is focused on scaling proprietary brands across GCC, Africa, and emerging markets.Role OverviewWe are seeking a highly experienced and results-driven Brand Manager to lead and scale a private-label brand. This is a hands-on leadership role covering the full brand lifecycle-from OEM sourcing and product development to go-to-market execution and revenue growth across domestic and international markets.Key ResponsibilitiesBrand & Product Management
  • Own end-to-end brand management across retail, wholesale, e-commerce, export, and corporate channels
  • Define and execute brand strategy, positioning, and product roadmap aligned with revenue targets
  • Manage full product lifecycle: ideation, development, launch, pricing, and phase-out
  • Oversee packaging, branding, compliance, and certification
OEM / White-Label Manufacturing
  • Identify and manage OEM/ODM suppliers (primarily China-based)
  • Negotiate pricing, MOQs, timelines, and quality standards
  • Execute private-label strategies ensuring consistency in quality and brand identity
  • Coordinate product customization, SKU development, and approvals
  • Manage import logistics, customs, and supply chain
Sales & Growth
  • Drive revenue growth across UAE and international markets
  • Build export pipelines (GCC, Africa, CIS, emerging markets)
  • Manage P&L, pricing strategy, and margin optimization
  • Identify new distribution channels and partnerships
Marketing & GTM
  • Collaborate on product launches, campaigns, and digital presence
  • Represent brand at exhibitions and industry events
  • Develop sales materials and training assets
Analytics & Reporting
  • Analyze market trends, competitors, and customer insights
  • Track KPIs: revenue, margins, inventory, and market share
  • Report on performance and growth opportunities
Requirements:Requirements
  • 5+ years in Brand Management + OEM/Private Label + Sales
  • Experience in consumer electronics / AV / accessories
  • Strong UAE + export market exposure
  • Deep OEM/ODM sourcing experience (China preferred)
  • Proven track record building private-label brands
  • Strong commercial, negotiation, and P&L skills
  • Familiarity with Amazon, Noon, and B2B distribution
  • Bachelor's degree (Business/Marketing/Supply Chain)
  • Fluent English (Arabic/Hindi/Mandarin is a plus)
  • UAE work eligibility
Preferred Profile
  • Entrepreneurial mindset
  • Data-driven decision maker
  • Experience in fast-paced distribution setups
  • Strong multi-project management ability
  • Willing to travel internationally
Benefits:
  • Monthly Salary: AED 15,000 - 20,000 per month
  • Performance bonuses (quarterly/annual)
  • UAE visa
  • Medical insurance
  • Annual leave as per UAE law

The Greater Change