Digital Media Manager - Performance Specialist
Incubeta
- Dubai
- Permanent
- Full-time
- Audience strategy
- Campaign Management and Optimisation,
- Conversion Optimisation
- Website tracking
- Performance reporting & Analysis.
- Client management
- Reports to the Head of Paid Media
- Closely interacts with Paid Media Client Service Director, Solution Consultants, Client Services, and Global Implementation & Delivery Teams.
- Works closely with Platform Partners, ie. Google, Facebook / Smartly / Pinterest / Twitter / LinkedIn/TikTok etc., to stay ahead of tech, gain access to betas & conferences etc.
- Ideally a minimum 5 years of experience
- Working 100% independently on basis of level profile
- Ability to build strong relationships and partnerships with clients to grow the clients overall business and achieve specific business goals and objectives
- Experience in creating strategic roadmaps for clients
- Experience in developing search campaign strategies, implementing, optimizing and managing search performance campaigns on Google Ads ( Microsoft Ads, Apple Search and Search Ads 360 campaigns advantageous)
- Certification on Google Ads and on at least 2 other platforms (Facebook/IG, Twitter, LinkedIn, Snapchat, TikTok)
- Experience in developing optimisation strategies and roadmaps to drive the best performance results for clients
- Experience with lead generation campaigns with hard KPI targets
- GMP certification on CM360, DV360, SA360 would be advantageous
- Experience with setup and testing of tracking requirements of online campaigns.
- Strong strategic analysis and profound advisory skills
- Excellent communication skills and the ability to translate customer needs to deliver high levels of satisfaction
- Experience in educating and reporting back to clients
- Sound understanding of the digital advertising industry, knowledge of the underlying technology, major tech providers, agencies landscape and online media buying and selling processes, including the programmatic buying landscape
- Proven knowledge of Incubeta products/services or similar products/services that Incubeta services
- Strong understanding of all digital marketing channels, ad technologies, cross-media solutions and passionate about (ad) technology and how technology can shape the online advertising industry and ecosystem for the benefit of our clients
- Highly motivated, enthusiastic, goal-orientated and a team player
- Native or bilingual proficiency in the English language. Understanding of the Arabic language is advantageous
- A people person - comfortable with collaboration and can build internal relationships with cross-functional teams
- Excellent organisational and problem-solving/decision-making skills
- Experience in providing forecast and creating presentations
- Strong presentation skills
- Exceptional communication skills, both written and verbal
- Display professional and example behaviour at all times
- Specialised knowledge - have worked in a serious, thoughtful and sustained way to master the specialized knowledge needed to succeed in their fields; and that they keep this knowledge up-to-date so that they can continue to deliver the best work possible
- Competency - Professionals get the job done. They're reliable, and they keep their promises. If circumstances arise that prevent them from delivering on their promises, they manage expectations up front, and they do their best to make the situation right. Professionals don't make excuses but focus on finding solutions.
- Solutions-oriented with a growth mindset
- Display honesty and
- Show respect for the people around them, regardless of their role or situation
- Exhibit a high degree of
- Display strong interpersonal skills. Ability to build strong relationships with clients and colleagues; display a strong team spirit
- Maintain the highest standards of delivery, productivity and effectiveness at all times
- Organised and detail-oriented
- A good head for numbers and working with large sets of data
- Display focus and dedication at all times
- Advanced computer knowledge (Excel)
- Approachable and open to constructive criticism
- Exceptional time management skills and ability to prioritise a high volume of projects simultaneously in a fast-paced, unpredictable environment
- Ability to remain calm and thrive under pressure
- Strong problem-solving skills
- Display a high level of independence. This includes but is not limited to taking decisions independently while staying within the company guidelines; having a proactive attitude; staying self-motivated; being self-reliant; continuous self-development without expecting to be taken by the hand.
- Display a hunger for knowledge and a willingness to learn in any situation
- Respect, appreciation and contribution towards decision making
Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.