Consumer & Commercial Strategic Insights Director GTR
Japan Tobacco International View all jobs
- Dubai
- Permanent
- Full-time
- Lead the interpretation of global PAX, shopper and consumer trends, anticipating shifts in behavior across regions and channels
- Provide strategic foresight that informs category strategy, brand equity development and activation excellence in Travel Retail
- Identify emerging opportunities by translating evolving consumer needs into clear commercial and strategic implications
- Act as a thought partner to GTR ExCom and senior stakeholders, elevating discussions with robust, insight-led perspectives
- Lead the design and delivery of best-in-class qualitative and quantitative research programs with clear business impact
- Own and continuously evolve GTR Power BI reporting and TME-linked insights to enable faster, sharper decision-making
- Champion innovative analytics, digital tools and new ways of working in close collaboration with regional teams
- Oversee POS, basket and customer data analysis to support pricing, assortment, launch and portfolio decisions
- Build, lead and develop a high-performing, diverse Strategic Insights team, fostering curiosity, impact and collaboration
- Own strategic insights budgets, ensuring disciplined investment, strong prioritization and value creation
- University degree in Market Research, Statistics, Business, Economics, Marketing or a related discipline
- Fluent English (written and spoken); additional languages are a plus
- Minimum 10 years of experience in FMCG consumer insights and/or marketing, with strong global and regional exposure
- Proven expertise in qualitative and quantitative research, advanced analytics and insight storytelling
- Multi-market management experience is an advantage
- Strong ability to turn complex, multi-source data into clear, compelling strategic direction
- Demonstrated success influencing senior stakeholders in cross-functional, multicultural environments
- Travel Retail experience is an advantage
- Multi-market management experience is an advantage
- Ability to travel
- A highly visible leadership role with direct impact on GTR strategy and performance
- The opportunity to shape how consumer-centric thinking drives growth in Global Travel Retail
- Leadership of a skilled, international Strategic Insights community
- A collaborative, empowering environment guided by OurWay behaviours, where ownership, simplicity and impact matter
Assessment tests
Interviews
Offer. Each step is eliminatory and may vary by role type.At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.