Social Media Manager
- Dubai
- Permanent
- Full-time
- Plan and create a quarterly, bi-annual, and annual holistic, multi-channel content calendar & social media strategy & campaigns that focus on user acquisition, engagement, and retention.
- Implement, measure, and optimize Social Media strategy & campaigns
- Independently translate design concepts and ideas into appropriate content.
- Create and manage a content calendar, tag & organize relevant assets by creating an asset library, manage hashtags, & identify relevant occasions and opportunities for sales and special offers.
- Copywrite social media content and eMail blasts.
- Plan, send, measure, and optimize eMail blasts.
- Competitor, market, and industry research to recognize best practices, new trends, and channels.
- At least 4, preferably 7 years of experience in a managerial Digital Marketing position in a UAE-based eCommerce startup or a UAE-based luxury goods/fashion/watches company;
- Understanding of Emirati culture and personality;
- Hands-on experience with Instagram, Facebook, Snapchat, and others;
- Hands-on experience with Klaviyo, G-Suite, and relevant social media software (e.g. Hootsuite etc.);
- Ideally, experience with graphic design software (Adobe Suite);
- Ideally a Bachelor's degree in a relevant field;
- Outstanding communication skills in English (verbal & written). Communication skills in Arabic are a significant advantage.
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