Associate General Manager - Marketing

United Arab Emirates
Permanent
Full-time

22 days ago

Job Description:ROLE OVERVIEWWe are looking for a high-impact, business-driven Head of Marketing to lead Home Box's next phase of growth and brand evolution. This role requires a leader who has successfully driven brand transformation in a B2C/retail environment, with a strong bias towards digital-first marketing, performance-led growth, and omnichannel excellence.KEY RESPONSIBILITIESBrand Strategy & Customer Experience

Define and lead Home Box's brand positioning, architecture, and communication frameworks
Drive brand transformation to make HomeBox modern, relevant, and differentiated in the GCC
Build strong, insight-led narratives around key life moments (new homes, families, celebrations)
Ensure a consistent and elevated customer experience across all touchpoints - online, in-store, delivery, and post-purchase
Partner with retail, VM and Ecom Operation to enhance Customer journeys (discovery → purchase → delivery → service) both Offline and Online

Creative & Content

Lead end-to-end content strategy and execution across all channels and touchpoints
Drive campaign development from idea, manifesto, and storytelling to final execution
Oversee creation of brand films, digital content, social media (reels, posts, stories), CRM (SMS/WhatsApp), radio, OOH, in-store creatives, and ecommerce content (PDPs, banners)
Ensure content is platform-first, insight-led, and performance-optimized
Build scalable systems for content planning, production, and distribution with speed and consistency
Work closely with designers, agencies, and internal teams to maintain high creative standards

Trade Marketing & Omni Growth

Lead trade marketing strategy to drive store footfall, in-store conversion, and sell-through
Plan and execute promotions, in-store activations, and local store marketing initiatives
Develop focus store action plans to drive traffic and performance in priority locations
Drive omnichannel growth (Click & Collect, App adoption, cross-channel shopping behavior)
Manage media planning and budget allocation across digital and offline channels with ROI focus
Build and manage partnerships, tie-ups, and PR opportunities to enhance reach and brand visibility
Collaborate with VM and retail teams to ensure strong in-store communication and execution excellence

Customer Value Management (CRM & Digital Growth)

Own the customer lifecycle strategy - acquisition, engagement, retention, and reactivation
Lead CRM programs across SMS, WhatsApp, and loyalty initiatives
Drive data-led marketing, leveraging analytics for segmentation, personalization, and targeting
Focus on key metrics: Churn, Frequency, repeat purchase, conversion rates, and retention
Carry out Voice of Customer research, Brand Audits & Mystery Shopping from time to time

Campaign Planning & Calendar Management

Own the annual marketing calendar, balancing brand-building and category-driving campaigns
Plan and execute key campaigns across brand moments, seasonal peaks, and category priorities
Ensure strong alignment between commercial goals, category focus, and campaign storytelling
Drive cross-functional collaboration with buying, retail, ecommerce, and operations teams
Ensure on-time, high-quality execution across all markets and channels

KEY SKILLS & EXPERIENCE

12-15 years of experience in B2C / Retail / Omni marketing
Proven track record in brand transformation and scaling growth through digital-first marketing
Strong understanding of digital marketing platforms, performance marketing, and ecommerce
Hands-on experience in trade marketing, store footfall generation, and omnichannel integration
Strong understanding of content ecosystems and multi-channel storytelling
Commercial acumen with focus on ROI, growth, and profitability
Experience in GCC or similar markets is a strong advantage

About Us:Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 25 plus value led, own-built brands across retail, hospitality, food, and leisure.Over the years, our UAE - based group has evolved into a comprehensive retail and hospitality entity, with over 2200 retail stores, leisure, and hospitality outlets, panning the GCC, Middle East, India, Southeast Asia, and Africa. Today, Landmark Group is one of GCC's largest omnichannel retailers and India's top home and fashion retailer.We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Homecentre, Emax, Fitness First, to Funcity, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade.About the Team:Home Box is a one-stop shop offering smart furniture and furnishings for everyday living, at affordable prices. Launched in 2013, Home Box is one of the Landmark Group's fastest growing concepts with 51 stores across KSA, UAE, Bahrain and Qatar. With an extensive offering of great quality products, Home Box makes customers feel at home with its good, honest prices and friendly, helpful service.Through Home Box, the Group aims to provide customers with tasteful yet affordable home furnishing solutions that promises to transform your space with our bold textures and exquisite décor that make every occasion memorable with a commitment to be the heart of your home, offering an exceptional, cost-effective shopping journey. Known for its modern designs and high quality, Home Box is celebrated for shaping contemporary lifestyles with curated collections that combine aesthetic appeal and the latest trends at affordable prices.“At Home Box, we continually research market trends to create products that fulfil our customers' needs. Our goal is to fill the market gap for fashionable, contemporary home essentials at affordable prices. We are committed to enhancing the customer experience through innovative approaches, as exemplified by our new store concept, which elevates economical home shopping and promises 'Always more in the box' for our customers,” stated Ajay Antal, CEO of Home Box.8,000+ Products offering amazing quality and prices.50+ Stores helping millions of satisfied customers.4 Countries where we've made our mark in 3 years.1000+ Emp.dedicated to great service.

Landmark Group

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