Senior Brand Marketing and Media Manager - Al-Futtaim Retail - Dubai, UAE

• Lead end-to-end media planning including agency briefing, channel selection, budget allocation, and performance optimization
• Oversee paid media buying across META, YouTube, TikTok, Snapchat, programmatic platforms, and out of home channels
• Monitor media performance, budget pacing, spend reconciliation, and campaign return on investment
• Consolidate multi-channel performance data into structured dashboards for leadership reporting
• Manage brand social media presence in collaboration with social media agencies, ensuring consistent tone and alignment with brand guidelines
• Approve content calendars and oversee always-on and campaign-based social activity
• Evaluate engagement, reach, views, audience growth, and conversion metrics to optimize campaigns
• Ensure correct ad operations including tagging, tracking pixels, and compliance with platform policies
• Collaborate with merchandising, buying, digital marketing, and brand principals to align campaigns with commercial priorities
• Stay updated on evolving media trends and proactively recommend innovative approaches to improve performance

• Bachelor's degree in Marketing, Business, or related field
• 7 or more years of experience in brand marketing, media planning, or integrated marketing roles
• Strong hands-on experience managing media buying and social media agencies
• Deep understanding of digital media metrics, attribution models, and campaign measurement frameworks
• Proven experience delivering multi-channel media strategies including OOH campaigns
• Strong analytical skills with ability to interpret data and convert insights into action plans
• Excellent stakeholder communication and presentation skills
• Arabic language skills are an advantage

• Media planning and buying
• Digital advertising strategy
• Social media management
• Campaign optimization and ROI analysis
• Performance dashboard reporting
• Budget management and reconciliation
• Brand strategy alignment
• Cross-functional collaboration

• Work with leading global retail brands in a high-impact marketing leadership role
• Drive integrated campaigns across digital, social, and offline media channels
• Opportunity to shape brand visibility across multiple retail categories
• Dynamic environment with exposure to international brand standards
• Career growth within a diversified regional retail group

• Lead end-to-end media planning including agency briefing, channel selection, budget allocation, and performance optimization
• Oversee paid media buying across META, YouTube, TikTok, Snapchat, programmatic platforms, and out of home channels
• Monitor media performance, budget pacing, spend reconciliation, and campaign return on investment
• Consolidate multi-channel performance data into structured dashboards for leadership reporting
• Manage brand social media presence in collaboration with social media agencies, ensuring consistent tone and alignment with brand guidelines
• Approve content calendars and oversee always-on and campaign-based social activity
• Evaluate engagement, reach, views, audience growth, and conversion metrics to optimize campaigns
• Ensure correct ad operations including tagging, tracking pixels, and compliance with platform policies
• Collaborate with merchandising, buying, digital marketing, and brand principals to align campaigns with commercial priorities
• Stay updated on evolving media trends and proactively recommend innovative approaches to improve performance

• Bachelor's degree in Marketing, Business, or related field
• 7 or more years of experience in brand marketing, media planning, or integrated marketing roles
• Strong hands-on experience managing media buying and social media agencies
• Deep understanding of digital media metrics, attribution models, and campaign measurement frameworks
• Proven experience delivering multi-channel media strategies including OOH campaigns
• Strong analytical skills with ability to interpret data and convert insights into action plans
• Excellent stakeholder communication and presentation skills
• Arabic language skills are an advantage

• Media planning and buying
• Digital advertising strategy
• Social media management
• Campaign optimization and ROI analysis
• Performance dashboard reporting
• Budget management and reconciliation
• Brand strategy alignment
• Cross-functional collaboration

• Work with leading global retail brands in a high-impact marketing leadership role
• Drive integrated campaigns across digital, social, and offline media channels
• Opportunity to shape brand visibility across multiple retail categories
• Dynamic environment with exposure to international brand standards
• Career growth within a diversified regional retail group

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