Digital Strategist (Web focused)

• Develop and execute a comprehensive web strategy aligned with business objectives, marketing campaigns, and customer needs
• Oversee the management and continuous improvement of the client's websites, ensuring alignment with brand guidelines, messaging, and design standards
• Collaborate with marketing, product, UX/UI, and IT teams to plan, prioritize, and implement new features, content, and enhancements
• Ensure websites are optimized for SEO, accessibility, performance, and mobile responsiveness
• Use analytics and user insights (Google Analytics, GA4, heatmaps, user testing) to measure effectiveness, identify opportunities, and recommend improvements
• Manage website governance frameworks, including content workflows, approval processes, and compliance with legal and regulatory requirements
• Lead A/B testing, personalization, and conversion optimization initiatives to maximize engagement and conversion rates
• Evaluate and manage relationships with external vendors, agencies, and technology partners
• Manage digital roadmap initiatives, including website enhancements, SEO, customer journeys, and digital innovation projects
• Lead content audits, taxonomy development, information architecture optimization, and content migration projects
• Lead content migration projects and coordinate with technical teams on CMS implementation and content structure optimization
• Coordinate multilingual content strategies and ensure consistency across English and Arabic content properties

• Bachelor's degree in Marketing, Communications, Digital Media, or related field
• 5+ years managing content strategies for large-scale websites and digital marketing initiatives
• Experience with content management systems, particularly Sitecore, and content workflow management
• Strong understanding of SEO principles, content optimization, and digital marketing best practices
• Knowledge of banking regulations, compliance requirements, and regulatory content standards
• Experience managing multilingual content and localization processes

• Excellent written and verbal Arabic communication, including strong editing, grammar, and proofreading skills
• Master's degree in Marketing, Communications, or related field
• Knowledge of HTML, CSS, and basic web technologies
• Previous experience managing Arabic content and cultural localization

• Ability to translate business goals into actionable web strategies
• Strong project management and cross-functional coordination skills
• Solid knowledge of UX/UI principles, web accessibility standards, and responsive design
• Experience with A/B testing and conversion rate optimization
• Data-driven mindset with strong analytical and problem-solving abilities
• Excellent written and verbal communication skills
• Leadership and team management capabilities

VML