Regional Marketing Lead - MEA
Michael Page View all jobs
- Dubai
- Permanent
- Full-time
- Develop and execute regional go-to-market strategies aligned with business objectives
- Conduct market access and opportunity assessments across MEA markets
- Perform in-depth market analysis, including:
- Installed base analysis
- Competitive landscape evaluation
- Pricing strategy and structure development
- Identify growth opportunities to improve customer loyalty, retention, and share of wallet
- Plan and execute integrated marketing campaigns, including conferences, workshops, and digital initiatives
- Create engaging and informative marketing content and materials
- Manage and optimize the regional marketing budget
- Track and analyze campaign performance and ROI, adjusting strategies accordingly
- Collaborate with cross-functional regional and global teams to implement product portfolio strategies
- Drive branding, advertising, and promotional activities across channels
- Minimum 5+ years of progressive marketing experience within the medical devices industry (mandatory)
- Demonstrated expertise in:
- Go-to-market strategy development and execution
- Market analysis and market access frameworks
- Competitive intelligence and pricing strategy development
- Strong understanding of MEA healthcare markets, with exposure to multiple countries and market dynamics
- Experience operating within multinational, matrixed organisations (preferred)
- Highly developed analytical, strategic thinking, and problem-solving capabilities
- Excellent communication, influencing, and stakeholder management skills
- Fluency in Arabic and English is essential
- Currently based in the UAE, with proven local market experience