About the job Brand Development Manager - UAEOur client, a leading international premium spirits group, is looking for a commercially driven Brand Development Manager to accelerate growth in the UAE.This is a high-impact, on-trade focused role where you will drive distribution, win new accounts, and deliver standout brand activations across bars, restaurants, hotels, and clubs.If you thrive in the fast-paced hospitality scene and know how to get brands visible, listed, and selling - this role is for you.Key ResponsibilitiesDistribution & ExpansionSegment and prioritize on-trade outlets aligned to brand strategyIdentify, approach, and secure new on-trade accountsSupport perfect store negotiations with venue ownersDrive full portfolio penetration with focus on aperitif categoryTrack KPIs for distribution growth through audits and reportingBrand ActivationPlan and execute high-impact activation strategiesPartner with venues on campaigns and eventsMonitor activation KPIs and ROISecure premium visibility (menus, back bars, POSM, promotions)Relationship ManagementBuild strong partnerships with F&B leaders and hospitality stakeholdersCollaborate closely with local distribution partnerDeliver bartender and BA training programsProvide hands-on support to on-trade partnersMarket IntelligenceMonitor consumer trends and competitor activity in UAE on tradeProvide actionable insights to internal teamsBenchmark performance vs. competitorsUse data to optimize route-to-market and activation plansExperience & EducationBachelor's degree in business, Marketing, or related field2-3 years' experience in sales, business development, or trade marketing within beverage/alcohol (spirits preferred)Strong knowledge of UAE on-trade landscapeDemonstrated commercial growth and activation successProven negotiation and relationship-building skillsEntrepreneurial, proactive, and able to work independentlyRequired SkillsExcellent communication and influencing skillsStrong time and priority managementHands-on problem solver with project management capabilityStrong stakeholder management across all levelsTeam player with opportunity-spotting mindsetProficient in Microsoft OfficeFluent in English (Arabic is a plus)Passion for the spirits industryStrong presentation skillsAdditional RequirementWillingness to travel when required
