Manager CRM Marketing Customer Engagement and Lifecycle Marketing - talabat - Dubai UAE

• Develop and implement CRM marketing strategies aligned with organizational objectives and customer lifecycle management goals.
• Manage and optimize CRM platforms such as Braze to ensure effective customer data segmentation and campaign targeting.
• Lead and mentor the CRM marketing team while providing guidance on campaign performance, execution strategies, and professional development.
• Design and execute multi-channel marketing campaigns including email marketing, automated communications, and personalized customer engagement initiatives.
• Analyze customer behavior data and marketing performance metrics to identify growth opportunities and improve campaign effectiveness.
• Create and manage CRM marketing budgets, ensuring efficient allocation of resources and measurable return on investment.
• Develop advanced customer segmentation strategies and personalized communication initiatives to improve customer retention and engagement.
• Collaborate with cross-functional teams including product, sales, customer service, and analytics to align CRM strategies with broader business goals.
• Conduct A/B testing and performance optimization to improve campaign results and customer targeting accuracy.
• Generate marketing dashboards and reports to present insights, campaign performance, and recommendations to senior leadership.
• Monitor industry trends, marketing technology innovations, and CRM best practices to enhance marketing performance.

• Five or more years of experience in CRM marketing management or a related marketing leadership role.
• Strong expertise working with CRM platforms such as Braze, Iterable, Customer.io, MoEngage, or CleverTap.
• Proven experience managing marketing automation campaigns, email marketing strategies, and customer segmentation initiatives.
• Experience with analytics and reporting tools such as Google Analytics, Tableau, or similar platforms.
• Strong understanding of customer journey mapping and lifecycle marketing frameworks.
• Experience managing marketing budgets and demonstrating strong financial planning and ROI analysis skills.
• Proven ability to lead, mentor, and develop high-performing marketing teams.
• Strong analytical skills with the ability to transform marketing data into actionable insights.
• Excellent project management, communication, and stakeholder presentation skills.
• Familiarity with marketing technology stack integration and Agile marketing methodologies is advantageous.
• Basic SQL or data query knowledge is considered a plus.

• CRM marketing strategy and lifecycle marketing
• Marketing automation and email campaign management
• Customer segmentation and personalization
• Marketing analytics and performance reporting
• A/B testing and campaign optimization
• CRM platform management and integration
• Customer journey mapping and engagement strategies
• Marketing team leadership and project management

• Work with one of the fastest-growing technology and delivery platforms in the Middle East and North Africa.
• Lead large-scale CRM marketing initiatives supporting millions of users across the region.
• Collaborate with cross-functional teams in a dynamic digital commerce environment.
• Opportunity to influence customer engagement strategies within a rapidly evolving technology-driven company.

• Develop and implement CRM marketing strategies aligned with organizational objectives and customer lifecycle management goals.
• Manage and optimize CRM platforms such as Braze to ensure effective customer data segmentation and campaign targeting.
• Lead and mentor the CRM marketing team while providing guidance on campaign performance, execution strategies, and professional development.
• Design and execute multi-channel marketing campaigns including email marketing, automated communications, and personalized customer engagement initiatives.
• Analyze customer behavior data and marketing performance metrics to identify growth opportunities and improve campaign effectiveness.
• Create and manage CRM marketing budgets, ensuring efficient allocation of resources and measurable return on investment.
• Develop advanced customer segmentation strategies and personalized communication initiatives to improve customer retention and engagement.
• Collaborate with cross-functional teams including product, sales, customer service, and analytics to align CRM strategies with broader business goals.
• Conduct A/B testing and performance optimization to improve campaign results and customer targeting accuracy.
• Generate marketing dashboards and reports to present insights, campaign performance, and recommendations to senior leadership.
• Monitor industry trends, marketing technology innovations, and CRM best practices to enhance marketing performance.

• Five or more years of experience in CRM marketing management or a related marketing leadership role.
• Strong expertise working with CRM platforms such as Braze, Iterable, Customer.io, MoEngage, or CleverTap.
• Proven experience managing marketing automation campaigns, email marketing strategies, and customer segmentation initiatives.
• Experience with analytics and reporting tools such as Google Analytics, Tableau, or similar platforms.
• Strong understanding of customer journey mapping and lifecycle marketing frameworks.
• Experience managing marketing budgets and demonstrating strong financial planning and ROI analysis skills.
• Proven ability to lead, mentor, and develop high-performing marketing teams.
• Strong analytical skills with the ability to transform marketing data into actionable insights.
• Excellent project management, communication, and stakeholder presentation skills.
• Familiarity with marketing technology stack integration and Agile marketing methodologies is advantageous.
• Basic SQL or data query knowledge is considered a plus.

• CRM marketing strategy and lifecycle marketing
• Marketing automation and email campaign management
• Customer segmentation and personalization
• Marketing analytics and performance reporting
• A/B testing and campaign optimization
• CRM platform management and integration
• Customer journey mapping and engagement strategies
• Marketing team leadership and project management

• Work with one of the fastest-growing technology and delivery platforms in the Middle East and North Africa.
• Lead large-scale CRM marketing initiatives supporting millions of users across the region.
• Collaborate with cross-functional teams in a dynamic digital commerce environment.
• Opportunity to influence customer engagement strategies within a rapidly evolving technology-driven company.

Careers in Gulf