Manager CRM Marketing and Customer Lifecycle - talabat - Dubai UAE

• Manage and optimize the end-to-end CRM lifecycle for assigned verticals to ensure a seamless and engaging customer journey.
• Develop data-driven strategies to personalize user engagement across CRM channels and incentive programs.
• Lead hypothesis-driven marketing analysis to identify opportunities for improving campaign performance and customer engagement.
• Design and execute CRM campaigns across talabat's owned channels to drive user acquisition, increase order frequency, and improve customer retention.
• Collaborate with business intelligence teams to design and run A/B tests and CRM experiments that provide actionable insights.
• Monitor and manage CRM budgets across multiple markets while ensuring optimal return on investment.
• Lead and mentor CRM specialists to support campaign planning, execution, and performance improvement.
• Coordinate with campaign operations teams to launch lifecycle campaigns addressing challenges such as customer churn or reduced order frequency.
• Track campaign performance and identify optimization opportunities using insights from internal analytics and market benchmarks.
• Provide performance reporting and strategic recommendations to senior marketing and business leadership.

• Bachelor's or Master's degree in Marketing, Business, Data Analytics, or a related field.
• Minimum five years of professional experience in digital marketing, CRM marketing, or customer lifecycle management roles.
• Strong experience working in fast-paced digital or technology-driven environments.
• Advanced proficiency in Microsoft Excel and strong analytical capabilities.
• Practical experience using SQL for marketing data analysis and campaign performance tracking.
• Experience with CRM and marketing automation platforms such as Braze or similar tools.
• Strong understanding of lifecycle marketing, personalization strategies, and customer segmentation.
• Excellent communication, collaboration, and presentation skills.
• Ability to lead teams, manage multiple initiatives, and work in data-driven marketing environments.

• CRM lifecycle management and marketing automation
• Customer segmentation and personalization strategies
• Data analysis and marketing performance reporting
• SQL and advanced Excel analytics
• Digital campaign planning and execution
• A/B testing and experimentation frameworks
• Budget management and ROI optimization
• Team leadership and stakeholder collaboration

• Work with one of the largest technology-driven delivery platforms in the Middle East and North Africa.
• Lead CRM strategies that influence millions of customers across regional markets.
• Collaborate with international teams within a fast-growing digital commerce ecosystem.
• Contribute to innovative marketing strategies that drive customer growth and engagement.

• Manage and optimize the end-to-end CRM lifecycle for assigned verticals to ensure a seamless and engaging customer journey.
• Develop data-driven strategies to personalize user engagement across CRM channels and incentive programs.
• Lead hypothesis-driven marketing analysis to identify opportunities for improving campaign performance and customer engagement.
• Design and execute CRM campaigns across talabat's owned channels to drive user acquisition, increase order frequency, and improve customer retention.
• Collaborate with business intelligence teams to design and run A/B tests and CRM experiments that provide actionable insights.
• Monitor and manage CRM budgets across multiple markets while ensuring optimal return on investment.
• Lead and mentor CRM specialists to support campaign planning, execution, and performance improvement.
• Coordinate with campaign operations teams to launch lifecycle campaigns addressing challenges such as customer churn or reduced order frequency.
• Track campaign performance and identify optimization opportunities using insights from internal analytics and market benchmarks.
• Provide performance reporting and strategic recommendations to senior marketing and business leadership.

• Bachelor's or Master's degree in Marketing, Business, Data Analytics, or a related field.
• Minimum five years of professional experience in digital marketing, CRM marketing, or customer lifecycle management roles.
• Strong experience working in fast-paced digital or technology-driven environments.
• Advanced proficiency in Microsoft Excel and strong analytical capabilities.
• Practical experience using SQL for marketing data analysis and campaign performance tracking.
• Experience with CRM and marketing automation platforms such as Braze or similar tools.
• Strong understanding of lifecycle marketing, personalization strategies, and customer segmentation.
• Excellent communication, collaboration, and presentation skills.
• Ability to lead teams, manage multiple initiatives, and work in data-driven marketing environments.

• CRM lifecycle management and marketing automation
• Customer segmentation and personalization strategies
• Data analysis and marketing performance reporting
• SQL and advanced Excel analytics
• Digital campaign planning and execution
• A/B testing and experimentation frameworks
• Budget management and ROI optimization
• Team leadership and stakeholder collaboration

• Work with one of the largest technology-driven delivery platforms in the Middle East and North Africa.
• Lead CRM strategies that influence millions of customers across regional markets.
• Collaborate with international teams within a fast-growing digital commerce ecosystem.
• Contribute to innovative marketing strategies that drive customer growth and engagement.

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