CRM Marketing Manager - Customer Lifecycle and Digital Campaign Strategy - Talabat - Dubai, UAE

• Manage and optimize the full CRM lifecycle for assigned markets to improve customer acquisition, retention, and engagement.
• Develop and execute CRM campaigns across Talabat's owned digital channels to drive order frequency and user loyalty.
• Collaborate with campaign operations teams to launch lifecycle campaigns that address customer churn, engagement decline, or acquisition challenges.
• Design and implement CRM experiments including A/B testing to improve campaign effectiveness and user journey optimization.
• Analyze campaign performance metrics and provide insights to refine marketing strategies and improve results.
• Manage CRM marketing budgets for assigned markets and coordinate closely with finance, planning, and local marketing teams.
• Monitor campaign spending to ensure alignment with monthly, quarterly, and annual marketing budgets.
• Create performance reports and dashboards to provide visibility into campaign results and marketing investment outcomes.
• Lead and mentor CRM team members to drive performance, innovation, and growth initiatives.
• Work closely with business intelligence teams to translate data insights into actionable marketing improvements.

• Bachelor's degree in marketing, business analytics, data analytics, or a related discipline.
• Minimum 3 to 4 years of professional experience in digital marketing, CRM marketing, or lifecycle marketing.
• Experience managing customer lifecycle campaigns in fast-paced digital or e commerce environments preferred.
• Hands-on experience using CRM or marketing automation tools such as Braze or similar platforms.
• Strong analytical skills with advanced proficiency in Microsoft Excel and campaign reporting tools.
• Data-driven mindset with the ability to analyze campaign performance and translate results into strategic improvements.
• Strong project management and time management skills with the ability to handle multiple campaigns simultaneously.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Fluent English communication skills required, Arabic language skills considered an advantage.

• CRM lifecycle marketing strategy
• Digital campaign management
• Customer acquisition and retention optimization
• Marketing data analysis and reporting
• Marketing automation and CRM tools
• Budget management and campaign ROI optimization
• A/B testing and experimentation frameworks

• Opportunity to shape CRM strategy within one of the region's fastest-growing digital platforms.
• Exposure to multi-market marketing campaigns across the Middle East and North Africa region.
• Collaborative work environment with cross-functional teams from diverse global backgrounds.
• Access to professional development and career growth within the Delivery Hero global network.

• Manage and optimize the full CRM lifecycle for assigned markets to improve customer acquisition, retention, and engagement.
• Develop and execute CRM campaigns across Talabat's owned digital channels to drive order frequency and user loyalty.
• Collaborate with campaign operations teams to launch lifecycle campaigns that address customer churn, engagement decline, or acquisition challenges.
• Design and implement CRM experiments including A/B testing to improve campaign effectiveness and user journey optimization.
• Analyze campaign performance metrics and provide insights to refine marketing strategies and improve results.
• Manage CRM marketing budgets for assigned markets and coordinate closely with finance, planning, and local marketing teams.
• Monitor campaign spending to ensure alignment with monthly, quarterly, and annual marketing budgets.
• Create performance reports and dashboards to provide visibility into campaign results and marketing investment outcomes.
• Lead and mentor CRM team members to drive performance, innovation, and growth initiatives.
• Work closely with business intelligence teams to translate data insights into actionable marketing improvements.

• Bachelor's degree in marketing, business analytics, data analytics, or a related discipline.
• Minimum 3 to 4 years of professional experience in digital marketing, CRM marketing, or lifecycle marketing.
• Experience managing customer lifecycle campaigns in fast-paced digital or e commerce environments preferred.
• Hands-on experience using CRM or marketing automation tools such as Braze or similar platforms.
• Strong analytical skills with advanced proficiency in Microsoft Excel and campaign reporting tools.
• Data-driven mindset with the ability to analyze campaign performance and translate results into strategic improvements.
• Strong project management and time management skills with the ability to handle multiple campaigns simultaneously.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Fluent English communication skills required, Arabic language skills considered an advantage.

• CRM lifecycle marketing strategy
• Digital campaign management
• Customer acquisition and retention optimization
• Marketing data analysis and reporting
• Marketing automation and CRM tools
• Budget management and campaign ROI optimization
• A/B testing and experimentation frameworks

• Opportunity to shape CRM strategy within one of the region's fastest-growing digital platforms.
• Exposure to multi-market marketing campaigns across the Middle East and North Africa region.
• Collaborative work environment with cross-functional teams from diverse global backgrounds.
• Access to professional development and career growth within the Delivery Hero global network.

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