Sales Executive - Foodstuff (HORECA & Supermarkets)

• Identify and develop new sales opportunities by meeting with procurement teams and senior decision-makers across supermarkets, retail groups, and HORECA accounts to introduce the brand and increase market penetration.

• Grow existing accounts by promoting and selling the full product portfolio through structured sales meetings, calls, and follow-ups.

• Develop and execute a clearly defined sales plan for new and existing retail and HORECA accounts, tracking performance and implementing corrective actions to deliver sales targets.

• Work closely with Marketing to develop trade promotions and lead participation in industry exhibitions and trade shows (e.g. Gulfood).

• Maintain accurate CRM records, prepare quotations, manage pipelines, and produce regular sales and performance reports.

• 5+ years’ sales / business development experience in Frozen Foods / FMCG, with a minimum of 3 years in the GCC.

• Proven success in new business development and key account management across Supermarkets, Retail Chains, and HORECA within the UAE/GCC.

• Strong commercial and financial acumen with the ability to negotiate with senior corporate decision-makers.

• UAE / GCC driving license is mandatory.

• Currently based in the UAE (candidates outside the UAE will not be considered).

• Fluent in English.

• Results-driven, commercially sharp, resilient, and opportunity-focused.

• Professional, well-presented, with strong communication skills and the confidence to engage at all levels across retail and HORECA environments.

• Degree or diploma is mandatory

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